The Properties for the If/then tile will automatically appear on the right side of the canvas. Select an If/then tile from the in-place menu on the canvas and add it immediately to the right of the Send an email tile. If/then tiles add interactivity to the journey by splitting the pipeline and establishing logical criteria for deciding which path each contact will take. Go to the Send an email tile Properties and add the correct Page item inside the Email elements category. This journey should react to landing page submissions, so you need to reference the marketing page inside the email tile properties. As before, add the following:Ĭonfigure an Audience tile in the first position by selecting the Segment you made in Create a dynamic segment as the source of the audience.Īdd an Email tile right after the Audience tile and configure it to reference the first email message you made for this exercise (with the landing page button).Īlthough your email message includes a link to a landing page, the journey is not aware of that link, or even of the landing page itself. Go to Outbound marketing > Marketing Execution > Customer Journeys and create a new customer journey like the one you made in Create a simple customer journey with email messaging. Remember to include all required elements and to go live with each of them. (In a real project, you would repeat most of the original offer here.) Set the subject to Don't miss out!, but don't worry too much about the content for now. (In a real project, you would include a link to the promised download here.)Ī follow-up message: This message will be sent if a contact does not submit the form after a few days. Set the subject to Thank you for signing up, here's your download link! but don't worry too much about the content for now. Working on the Properties tab, choose a background color, text color, height, and width for the button.Īs before, Save your message, choose Check for Errors, fix any issues, and then Go Live.Ī download link message: This message will be sent after a contact submits the form on the landing page. You might enter text such as Click here to register for your download. Set the Marketing Page field to the name of the landing page you made in Create a landing page with a form (or any valid landing page).Ĭontinue to style and format your button as follows:Įdit and style the button text by working directly on the canvas and using the floating toolbar, just as you would with a Text element. When you drop the Marketing Page element in place, it is automatically selected and the Properties tab opens to show its settings. (The message content would normally explain all of this, but for this exercise it's not necessary.) With your new email message still open, drag a Marketing Page design element from the Toolbox onto the design canvas. To get the free download, they'll need to visit the landing page, submit a form, and then wait for a follow-up email that contains the download link. This message will invite recipients to pick up a free download from your website. These templates not only have sample content, graphics, and column layouts, but also include all mandatory elements such as the subscription center link and physical address. Consider choosing a non-blank email template this time.
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